We live by the faith that you can’t have too many friends. With all their beautiful personalities, friends enrich our lives, just as the abundance of flavours we have in this wonderful world.

And we love to invite all our friends, regardless of their choice of diet. Therefore, we decided all our products should be natural, and from plants. 

Our concept is to create 100% natural add-ons designed to complete any meal. Plant-based goodness that is as good for you as for Mother Earth. Easy to use, easy to love. Simply add & our friends.

Our products are innovative and ready-to-eat. Created without unhealthy food processing and a zero-waste approach, with a contemporary design in premium recyclable glass containers. Sustainable and healthy with a first-class finish.

Our flavours we are using are purely natural, exciting, present-day flavours such as UMAMI, truffles (huge love!), chilli, caramel, and chocolate. Never ever anything artificial.

Our ingredients are always natural and from plants, some even organic and others functional, such as protein-boosting or adaptogens rich in antioxidants and believed properties as immune-boosting and anti-inflammatory.

Our consumers are virtually everyone as it suits lots of diet choices. All products are vegan and dairy-free. Many are gluten-free, some KETO-friendly, low in carbs and others functional. In addition to the beneficial properties and exciting flavours, they also have a beautiful design that suits many dinner tables, kitchens and as gifts. Who said vegan couldn’t be premium?

Our categories and segments are within premium groceries to lifestyle/design and natural & healthy. Highly versatile shelf placements with products that fit into numerous surging categories such as seasonings, flavourings and condiments, and plant-based/vegan, meeting the rapidly increasing consumer demand.

🇸🇪 We are part of

Invest in Skåne, the official regional business promotion agency for Sweden’s southernmost region Skåne.
– Selected member of Food Innovation Network of Skåne and Blekinge, a project to drive and bring Foodtech solutions to the world.
Try Swedish is the branding platform used by Business Sweden, the Swedish Trade and Invest Council, in order to support Swedish companies in the food and beverage sector to grow global sales.  Lina